How to innovate in public care of the elderly?
WZC Immaculata is a big public senior citizens' home in Edegem near Antwerp. The care of the elderly is a quickly developing sector with very specific challenges. To be able to answer to this, the Immaculata mangement chose to invest actively in innovation. Commissioned by the COCD, Bedenk designed and facilitated this project.
Before you can start innovating, you have to know clearly which direction you want to follow as an organisation. That is why we formulated a powerful and clear future vision with the management in advance. That way, the innovation team knew perfectly from the start what was expected from them.
From 0 to 1400 and back to 8
During the divergent phase, all possible (and impossible) paths were followed. This lead to 1400 ideas for innovation (which is a record that still stands today). In the convergent phase, this number was reduced to 8 solid, trailblazing business concepts for new services.
The intern innovation team was composed of volunteers from all sections in the organisation: nurses, physical therapists, staff, etc. Not being used to innovate in their day to day job, these people were firstly introduced to the world of creative thinking.
Lastly, the 8 projects were presented to the management. They decided to retain 5 out of the 8 projects and to submit them to an OCMW-counsil. This council retained 3 proposals that were being prapared for implementation. This way, they shifted the gears concerning the innovation in the Belgian care of the elderly in the most positive way. A great succes!
A participant testifies:
"The facilitator ensured a strong, professional guidance. He knew how to pass his confidence in a successful result of the project, on to the group.”